Symbio is founded by Naomi Wiegerinck who has a long history in marketing and communication. She started her career in advertising with major agencies, such as Publicis, in Milan, Naples, Bruxelles, Paris and Maastricht. As a creative director, she created international brand designs and advertising campaigns for leader brands such as Fiat, Lancia, Chevrolet, Samsung, Adidas, UBS, LG, Fastweb….
She later created a new concept of a marketing agency for the plant and flower industry in the Netherlands, providing market solutions for international GMS leading brands such as Carrefour, Truffaut, Albert Heijn, Jumbo. She helped national players Carni Flora, Amigo Plant, JHL Group, Vegobel, Duijnorchids, SV.CO, PatioPlant, JUB Holland, BDO, to develop their business.
There, she had the idea to create a new business model, focusing on putting the right resources together at the right moment and in the right place. From this “togetherness” is born Symbio.