The end of third-party cookies: how it impacts marketing

In few weeks, this is end of third-party cookies. And it will affect advertisers and publishers.

While Third-party cookies are getting canceled, most publishers could lose 50-70% of their revenue if they don’t reconfigure their approach to ad and data management by 2022. How this will affect publishers and advertisers, and what you need to do now so that these changes won’t affect your ad revenue?

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