Embracing digital: from survival to thriving in the post-COVID-19 world
While the world works on containing the pandemic, businesses do whatever is needed to ensure business continuity and survival. In the long term, responding…
Read more
News & Events
The Next 8 Big Digital Marketing Trends In 2023
The digital market is forever changing as more people find themselves on the internet and the demand for technology grows. As consumers, we expect…
Here are 3 big luxury retail trends for 2023, according to experts
Luxury resale will boom in 2023 as more brands take control of their second-hand markets. The 1% will continue to buy luxury goods, but…
The Future of Marketing After Covid-19
The Covid-19 pandemic has changed everything, from the way people seek information, communicate, and even purchase. These changes mean that brands have to rethink…
Microsites are enhancing the customer journey for in-store customer engagement
Microsites are enhancing the customer journey for in-store customer engagement. Retailers and brands are getting into the game, and consumers find themselves in a…
The end of third-party cookies: how it impacts marketing
In few weeks, this is end of third-party cookies. And it will affect advertisers and publishers. While Third-party cookies are getting canceled, most publishers…
Coca-Cola to encourage to recycle with a new campaign
Coca-Cola to encourage to recycle with a new campaign. “As well as taking action to make our packaging as sustainable as possible, it’s important…
China Has an Ecommerce Giant You’ve Never Heard Of: Pinduoduo
Among China’s five most valuable internet companies, Pinduoduo is a 4-year-old company with a $40 billion market. Pinduoduo draws shoppers outside China’s big cities…
Empathy is the most underrated storytelling weapon
Empathy is the most underrated Storytelling weapon for marketers today, and has a direct impact on quality of work. To know your target consumers,…
Do Your Customers Need A Brand Detox?
Depending whom you ask, we are exposed to 4,000 to 10,000 ad messages everyday. These exact numbers may be apocryphal, but there’s no doubt we’re all…
Why Reebok doesn’t rely on data to understand its consumers
As Reebok, the sports brand believes the best way to understand customers is to employ people just like them. At Reebok, a lot live the…
Adidas creating a ‘kick-ass’ customer experience
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both…
McDonald’s New Global Restaurant
McDonald’s debuts a new Chicago restaurant with menu items from McDonald’s around the world. Read more…
LEGO builds a sustainable future, one brick at a time
A small milestone?… Just keep in mind that Lego sells over 75 billion elements every year. Read more…
Walmart’s Eden reduces food waste
Walmart’s Eden offers consumers the freshest produce available anywhere and reduces food waste drastically. read more…
L.L. Bean Is Putting Data-Collecting Sensors Into Clothing
Outdoor apparel company L.L. Bean will try putting smart textiles in their jackets and boots to track when the product is used and how…
