YOUR DIGITAL MARKETING & COMMUNICATION TEAM
Casco Automotive Group
Brand Strategy and Digital
Giving value to your brand and keeping up with your visitors’ expectations.
Client:
Provided solutions:
Brand design & strategy, Content strategy, and Digital transformation
As part of Amphenol’s Sensor Technology Group, Casco is a leading global manufacturer of highly engineered data connectivity, power interconnect and sensor products for the global automotive market. With annual sales over $180 Million and more than 1,200 employees worldwide, Casco has a proven track record of providing its automotive customers with world-class innovative technical product solutions. As an established international company with start-up energy and production facilities on five continents, Casco can offer customers local production and logistic services suited to their needs.
Always in pursuit of new technologies and product opportunities, Casco has continued to expand its product line year after year, positioning the company as a dominant player in the OEM and aftermarket industry. With a large customer base and exciting product portfolio, Casco is well suited for further growth and is prepared to confront the challenges facing the automotive industry today and in the future.
The challenge.
Despite being a leading global manufacturer of in-vehicle electronics for the global automotive market, Casco struggled to stand out on the web from its competitors. Even though their world-class technological product solutions and opportunities are unmatched, an online transformation was needed to emerge as an industry leader.
Technology, customer expectations, and industry advances all affect how well Casco’s website is performing and it was, therefore, time for a redesign and development in order to function to the highest capability.
For that matter, Symbio delivered a rebrand and web strategy with a focus to increase brand awareness and (online) engagement. In order to create coherence between offline and online, we also improved Casco’s corporate identity.
The strategy.
CORPORATE BRANDING
In able to keep up with the modern time, Casco’s logo had to speak more to today’s and tomorrow’s customers and also to its employees. Therefor Symbio refreshed the logo and corporate kit which include material such as business cards and internal communication such as presentations.
DIGITAL TRANSFORMATION
Symbio developed an online strategy with the primary goal to create an efficient and effective website that produces value for Casco Automotive Group, its employees, and its mission.
To create a web strategy that works for years to come, Symbio prioritized its audience and emphasized Casco’s core strengths.
The main goal of Casco is the way their audience relates to their business.
Before Symbio starts any digital marketing strategy we first need to understand the industry that our client is in. We conducted extensive research in the automotive industry to understand the market needs and opportunities by reviewing, for example, its competitor sites, site content, keywords and social offerings.
Symbio optimized the web content to include relevant keywords and produced creative copy relevant to visitors, encouraging more browsing through the website.
Engage, be social!
LinkedIn, the network for professionals is the number 1 social network for B2B Marketing. With this in mind and to maximize Casco’s B2B impact, Symbio improved its LinkedIn business page and united all local accounts, leveraging their global presence and creating a solid brand identity and lead generation.
In order to create more traffic, cascoauto.com is connected to the company page on LinkedIn.
Areas of focus.
The results.
A quarter after the launch of the new digital tools, major metrics were improved:
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+% of users
+300% users in 90 days
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Page views
+10.000 page views first 90 days
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Active users p/month
+1078 active users in 30 days
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Users
+1800 users in 60 days
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+% Organic search
+8% organic search on Google
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+% Direct access
+74% www access in 60 days
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+% Desktop users
+172% access from desktops
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+% Mobile duration
+9% session duration mobile
Google Analytics metrics over 90 days:
Let’s collaborate
Two ways to work with us
Every business comes to us at a different point. Some need one specific thing built well. Others want a marketing team they can rely on month after month.
We work both ways. Which one fits depends on what your business needs right now, not on what we’d prefer to sell.
Project-based
Fixed scope, fixed price, clear outcomes.
Best for businesses with a specific goal already in mind. A new website. A brand identity. A packaging design. A video. A digital advertising campaign.
We agree on the deliverables and the price before we start, so you always know what you’re paying for and what you’ll receive. Costs are based on outcomes, not hourly rates. Which keeps the process focused on the result and free of the awkward moment at the end of a project when the invoice explains itself.
Monthly subscription
Your marketing team, on retainer.
Best for businesses that want ongoing marketing support without the cost and complexity of hiring a full in-house team.
Our Monthly Marketing Support Service gives you continuous access to strategists, designers, developers and campaign specialists, all working on your brand as if they were part of it. Because after a few months, they basically are. The plan is flexible and scalable, so you can adjust the mix as your business evolves.
Not sure which one fits? Most clients aren’t, on first read. A short conversation usually settles it, and it’s the kind of call you can walk away from without owing anyone anything.
WEB DESIGN & DEVELOPMENT I HOSTING & SUPPORT I SEO & AI VISIBILITY (GEO) I DIGITAL ADVERTISING I SOCIAL MEDIA STRATEGY I BRANDING I DESIGN
