Energy for Swim

by International Swimming Club Energy Standard

Provided solutions:

In 2017 Energy Standard Group organized with the support of the Italian Swimming Federation (FIN) world’s first swimming event by night ENERGY FOR SWIM, a unique charity event in which world champions of swimming support children in need. On 8 and 9 August, four different teams competed in the famous Stadio del Nuoto in Rome, each one of them supporting a charitable organization aimed at children. Italy swam for Save the Children, Australia for Cure Brain Cancer, the USA for Make a Splash and Energy Standard Group for Tabletochki. During the 2 day event not only the athletes supported charity. Also, the spectators contributed because the yield of the ticket sales was also donated to charity. The event was broadcasted in more than 300 countries, on Fox Sports and SKY SPORT24.

EFS successfully combined sport, show, and charity in one amazing event.  

Creating a brand, establishing visibility and increasing awareness.

The challenge.

Symbio teamed up with Sport & Ideas – Sports Marketing and Events Management to create and develop the branding and communication for the unique charity event ENERGY FOR SWIM.

In order to do so, three key elements had to be taken into account: First of all the brand and visibility of the founder and organizer of the event Energy Standard Group. Secondly, the sportive character of the event and thirdly its charity purpose.

The strategy.


We developed logo proposals based on the logo of ENERGY STANDARD GROUP, the event title ENERGY FOR SWIM, and the claim CHAMPIONS FOR CHARITY. A perfect mix of sport and solidarity was created in which the founder’s and organizer’s logo was perfectly incorporated through the “visualization” of water by designing a rippled water reflection.
Then, we created the visual identity which included a corporate kit, PR and press material, event totems, passes, and online material such as banners. The graphical elements for the TV broadcastings were also developed by us.

EFS case study - iPad
EFS case study - campaign 1


We created the imagery around four different visuals, in order to cover various channels, from the press to the web, social networks, and TV. The ad campaigns were published in Italy’s three main newspapers (on/offline); GAZZETTA DELLO SPORT (3 times) I TUTTOSPORT I CORRIERE DELLO SPORT. The international TV coverage reached more than 70 countries through live, replay, and highlights on 8 TV channels including Fox Sports, SportKlub, FloSports, ElevenSports, and Sport1. The graphic design of digital ads was used for interactive campaigns on social networks, creating 2 conversion funnels for brand awareness (1,297,938 reaches on Facebook) and sales conversion (69% of its capacity per day).

EFS case study - campaign 2
EFS case study - campaign 3
sport and events
The event mascot.
Symbio also developed the official mascot, Mister Energy. The design is based on the logo ENERGY STANDARD GROUP which with our help, creatively evolved into a fish.

Areas of focus.

Brand Identity

We found the perfect mix of sport and solidarity
Communication & Advertising
Omnichannel campaigns through TV, web, press, social networks, and press conferences
Event Mascot
Mister Energy reinforced brand awareness and supported merchandising activities
International Audience
The event was broadcasted in more than 300 countries
teams group photo 2

The results.

3 months after the launch of the new digital tools, major metrics were improved:


Press Releases

70 countries reached by TV features/coverage


Web Coverage

51 websites shared content and assets, and 106 web articles released the event


Facebook Reaches

Facebook activity reached 1,297,938 people and get 2,210 followers


Press Conferences

2 press conferences in Rome at the CONI building and at the Campidoglio


Replay TV

Broadcast on Replay TV was accessible for the audience of 52 countries.


Live Broadcast

18 countries covered the event in live TV broadcast or live web streaming


Eurovision TV

56 countries TV covered the event with Eurovision's 3'/ day highlights


Communication Channel

campaigns and PR on TV, web, social networks, and press

More of our work for Energy For Swim
Photo credits: International Swiming Club “Energy Standard” – SPORT&IDEAS – FIN Federazione Italiana Nuoto

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