YOUR DIGITAL MARKETING & COMMUNICATION TEAM
Energy for Swim
Branding, Communication, Advertising.
Creating a brand,
establishing visibility
and increasing awareness.
Client:
Client: Energy for Swim
by International Swimming Club Energy Standard
Industry/market: Automotive Industry
Website: facebook.com/EnergyForSwimOfficial
Provided solutions:
Branding, logo, creative design, photos, advertising, merchandising, website, social media pages.
Energy Standard Group organized with the support of the Italian Swimming Federation (FIN) world’s first swimming event by night ENERGY FOR SWIM, a unique charity event in which world champions of swimming support children in need. On 8 and 9 August, four different teams competed in the famous Stadio del Nuoto in Rome, each one of them supporting a charitable organization aimed at children. Italy swam for Save the Children, Australia for Cure Brain Cancer, the USA for Make a Splash and Energy Standard Group for Tabletochki. During the 2 day event not only the athletes supported charity. Also, the spectators contributed because the yield of the ticket sales was also donated to charity. The event was broadcasted in more than 300 countries, on Fox Sports and SKY SPORT24.
EFS successfully combined sport, show, and charity in one amazing event.
The challenge.
Symbio teamed up with Sport & Ideas – Sports Marketing and Events Management to create and develop the branding and communication for the unique charity event ENERGY FOR SWIM.
In order to do so, three key elements had to be taken into account: First of all the brand and visibility of the founder and organizer of the event Energy Standard Group. Secondly, the sportive character of the event and thirdly its charity purpose.
The strategy.
BRANDING
We developed logo proposals based on the logo of ENERGY STANDARD GROUP, the event title ENERGY FOR SWIM, and the claim CHAMPIONS FOR CHARITY. A perfect mix of sport and solidarity was created in which the founder’s and organizer’s logo was perfectly incorporated through the “visualization” of water by designing a rippled water reflection.
Then, we created the visual identity which included a corporate kit, PR and press material, event totems, passes, and online material such as banners. The graphical elements for the TV broadcastings were also developed by us.
COMMUNICATION & ADVERTISING
We created the imagery around four different visuals, in order to cover various channels, from the press to the web, social networks, and TV. The ad campaigns were published in Italy’s three main newspapers (on/offline); GAZZETTA DELLO SPORT (3 times) I TUTTOSPORT I CORRIERE DELLO SPORT. The international TV coverage reached more than 70 countries through live, replay, and highlights on 8 TV channels including Fox Sports, SportKlub, FloSports, ElevenSports, and Sport1. The graphic design of digital ads was used for interactive campaigns on social networks, creating 2 conversion funnels for brand awareness (1,297,938 reaches on Facebook) and sales conversion (69% of its capacity per day).
The event mascot.
Symbio also developed the official mascot, Mister Energy. The design is based on the logo ENERGY STANDARD GROUP which with our help, creatively evolved into a fish.
Areas of focus.
Brand Identity
We found the perfect mix of sport and solidarity
Communication & Advertising
Omnichannel campaigns through TV, web, press, social networks, and press conferences
Event Mascot
Mister Energy reinforced brand awareness and supported merchandising activities
International Audience
The event was broadcasted in more than 300 countries
The results.
3 months after the launch of the new digital tools, major metrics were improved:
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Press Releases
70 countries reached by TV features/coverage
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Web Coverage
51 websites shared content and assets, and 106 web articles released the event
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Facebook Reaches
Facebook activity reached 1,297,938 people and get 2,210 followers
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Press Conferences
2 press conferences in Rome at the CONI building and at the Campidoglio
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Replay TV
Broadcast on Replay TV was accessible for the audience of 52 countries.
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Live Broadcast
18 countries covered the event in live TV broadcast or live web streaming
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Eurovision TV
56 countries TV covered the event with Eurovision's 3'/ day highlights
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Communication Channel
campaigns and PR on TV, web, social networks, and press
More of our work for Energy For Swim
Photo credits: International Swiming Club “Energy Standard” – SPORT&IDEAS – FIN Federazione Italiana Nuoto
Let’s collaborate
Two ways to work with us
Every business comes to us at a different point. Some need one specific thing built well. Others want a marketing team they can rely on month after month.
We work both ways. Which one fits depends on what your business needs right now, not on what we’d prefer to sell.
Project-based
Fixed scope, fixed price, clear outcomes.
Best for businesses with a specific goal already in mind. A new website. A brand identity. A packaging design. A video. A digital advertising campaign.
We agree on the deliverables and the price before we start, so you always know what you’re paying for and what you’ll receive. Costs are based on outcomes, not hourly rates. Which keeps the process focused on the result and free of the awkward moment at the end of a project when the invoice explains itself.
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Best for businesses that want ongoing marketing support without the cost and complexity of hiring a full in-house team.
Our Monthly Marketing Support Service gives you continuous access to strategists, designers, developers and campaign specialists, all working on your brand as if they were part of it. Because after a few months, they basically are. The plan is flexible and scalable, so you can adjust the mix as your business evolves.
Not sure which one fits? Most clients aren’t, on first read. A short conversation usually settles it, and it’s the kind of call you can walk away from without owing anyone anything.
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