Energy for Swim

Branding, Communication, Advertising.

Creating a brand,
establishing visibility
and increasing awareness.

Client:

Provided solutions:

Branding, logo, creative design, photos, advertising, merchandising, website, social media pages.

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The challenge.

Symbio teamed up with Sport & Ideas – Sports Marketing and Events Management to create and develop the branding and communication for the unique charity event ENERGY FOR SWIM.

In order to do so, three key elements had to be taken into account: First of all the brand and visibility of the founder and organizer of the event Energy Standard Group. Secondly, the sportive character of the event and thirdly its charity purpose.

The strategy.

BRANDING

We developed logo proposals based on the logo of ENERGY STANDARD GROUP, the event title ENERGY FOR SWIM, and the claim CHAMPIONS FOR CHARITY. A perfect mix of sport and solidarity was created in which the founder’s and organizer’s logo was perfectly incorporated through the “visualization” of water by designing a rippled water reflection.
Then, we created the visual identity which included a corporate kit, PR and press material, event totems, passes, and online material such as banners. The graphical elements for the TV broadcastings were also developed by us.

EFS case study - iPad
EFS case study - campaign 1

COMMUNICATION & ADVERTISING

EFS case study - campaign 2
EFS case study - campaign 3
sport and events
The event mascot.
Symbio also developed the official mascot, Mister Energy. The design is based on the logo ENERGY STANDARD GROUP which with our help, creatively evolved into a fish.

Areas of focus.

Brand Identity

We found the perfect mix of sport and solidarity
Communication & Advertising
Omnichannel campaigns through TV, web, press, social networks, and press conferences
Event Mascot
Mister Energy reinforced brand awareness and supported merchandising activities
International Audience
The event was broadcasted in more than 300 countries
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The results.

3 months after the launch of the new digital tools, major metrics were improved:

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Press Releases

70 countries reached by TV features/coverage

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Web Coverage

51 websites shared content and assets, and 106 web articles released the event

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Facebook Reaches

Facebook activity reached 1,297,938 people and get 2,210 followers

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Press Conferences

2 press conferences in Rome at the CONI building and at the Campidoglio

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Replay TV

Broadcast on Replay TV was accessible for the audience of 52 countries.

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Live Broadcast

18 countries covered the event in live TV broadcast or live web streaming

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Eurovision TV

56 countries TV covered the event with Eurovision's 3'/ day highlights

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Communication Channel

campaigns and PR on TV, web, social networks, and press

More of our work for Energy For Swim
Photo credits: International Swiming Club “Energy Standard” – SPORT&IDEAS – FIN Federazione Italiana Nuoto

Let’s collaborate!

We’re here to meet your needs

Project-based

MAXIMISE THE VALUE OF YOUR BUDGET AND GET THE MOST OUT OF IT

We understand your time is precious, whether you require a website, a new brand identity, a video, or an ad campaign. That’s why we provide a quick and adaptable process that delivers effective and unforgettable outcomes. Here, your cost is based on deliverables, not hourly rates, to ensure you receive what you need within your budget.

Monthly subscription

ALWAYS HAVE A DEDICATED TEAM AT YOUR SERVICE, READY TO ASSIST

If you’re unsure about how to market your business effectively, then our on-demand Monthly Marketing Support Service can provide the help you need. It’s flexible, scalable, and puts you in control of your budget. We’ll guide you towards progress and success every step of the way. Our subscription plan gives you continuous access to a dedicated team and creative services, all at a reasonable monthly cost that won’t break the bank.

WEB DESIGN & DEVELOPMENT   I   HOSTING & SUPPORT   I   SEO   I   DIGITAL ADVERTISING   I   SOCIAL MEDIA STRATEGY   I   BRANDING   I   DESIGN

As international swimming club Energy Standard, would you like to know what we can do for you and your business?