YOUR DIGITAL MARKETING & COMMUNICATION TEAM
Godò Capri,
A unique brand
experience.
Concept development, Branding, Marketing strategy, Web and Social
Client: Godò Capri
Industry/market: Restaurant, cocktail bar
Location: Capri, Italy
Website: www.godocapri.com
Social channels:
The process of establishing a brand and building an online presence.
The challenge
- SUPPORT THE FOUNDERS IN THE DEVELOPMENT OF THE CONCEPT
- DEFINE MARKET POSITIONING
- CREATE A UNIQUE BRAND IDENTITY
- PREPARE THE LAUNCH AND THE OPENING OF THE VENUE
- DEVELOPMENT OF DIGITAL TOOLS (BILINGUAL WEBSITE, BOOKING SYSTEM)
- BUILDING AND GROWING A COMMUNITY ON SOCIAL MEDIA
- ACHIEVE ONLINE VISIBILITY
The journey
towards a successful brand
Market positioning
CONCEPT DEVELOPMENT
We had the pleasure of collaborating with the renowned interior designer and architect Francesco della Femina from FDF Design on the project Godò – a restaurant and cocktail bar format for the glamorous island of Capri. Our team played a significant role in developing the concept and design of various elements and offering creative solutions regarding strategy, art direction, copywriting, marketing, and design.
PRODUCTS & SERVICES
We also provided creative services for Godò’s signature cocktails and invented cocktail names such as “Edoné,” “Mango Italiano,” and “Another One.” Symbio participated in the creative focus group to help develop concepts for the menus and other aspects of the venue.
Branding
BRAND CREATION
The creation of a unique brand identity for Godò, including a stunning logo, catchy tagline, and a range of creative assets to capture its vision and values and leave a lasting impression.
TEXTURE DESIGN
The design of three fabric and wallpaper designs. We worked closely with the FDF design team to create visually appealing and unique patterns that align with the brand identity we established.
CORPORATE IDENTITY
The complete corporate identity, including designs for business cards and invitations that were consistent with the restaurant’s branding. We also provided the necessary files for printing and online materials.
SALES MATERIAL FOR PARTNERS
The development of a sales presentation for partners and sponsors.
EVENT NAMING AND BRANDING
Symbio created the name “Chefs2gether”, its logo and creative assets for Godò’s returning guest chef event, where different chefs are invited to cook alongside Godò’s chef. We utilized our assets to create social media content, including posts, reels, and stories.
Merchandising
The creation of T-shirt designs for the staff of Godò, featuring a series of colourful goats that add a playful and memorable touch to our overall branding. Our attention to detail, including color scheme and design, ensures eye-catching results.
The goats can be used for product lines and communication actions, and we are confident that they will bring joy and delight to everyone who sees them.
Digital
BOOKING SYSTEM FOR CLIENTS AND STAFF
The integration of a booking system into the restaurant’s POS system allowing customers to conveniently reserve tables from their computers or mobile devices, while also simplifying the ordering process for Godò’s staff members.
WEBSITE DESIGN & DEVELOPMENT
A WordPress website representing the Godò brand online. The website has an intuitive interface and engaging content, is accessible on multiple devices, and is available in English and Italian. The website reflects the venue’s interior design and provides a seamless experience for customers.
Access the website here
VIDEO
The design and production of a low-budget teaser video and showreel to promote Godò online. Despite the limited budget, the video demonstrates meticulous attention to detail in art direction, design, final montage, and music. By sharing it on social media, we were able to reach a wider audience and generate interest in the launch of Godò.
Watch the teaser here
Social Media
SOCIAL MEDIA
- Design and setup of Facebook and Instagram accounts
- Social media management: copywriting, design, publishing
- Content creation: posts, reels, stories
- Community growth
SEARCH ENGINES
Design and setup of Google Business card.
The results
of a successful season
Social media
75 posts
15 reels
+24 stories
+3.800 Instagram followers
+340 Facebook followers
Google Reviews:
4.9/5.0 rating
Google Search:
6.000 new users
7.900 sessions
48.000 organic impressions
6,5% CTR
Trip Advisor
4.5/5.0 Reviews rating
Integrations
Let’s collaborate!
We meet your needs
Project-based
MAXIMISE THE VALUE OF YOUR BUDGET AND GET THE MOST OUT OF IT
We understand your time is precious, whether you require a website, a new brand identity, a video, or an ad campaign. That’s why we provide a quick and adaptable process that delivers effective and unforgettable outcomes. Here, your cost is based on deliverables, not hourly rates, to ensure you receive what you need within your budget.
Monthly subscription
ALWAYS HAVE A DEDICATED TEAM AT YOUR SERVICE, READY TO ASSIST
If you’re unsure about how to market your business effectively, then our on-demand Monthly Marketing Support Service can provide the help you need. It’s flexible, scalable, and puts you in control of your budget. We’ll guide you towards progress and success every step of the way. Our subscription plan gives you continuous access to a dedicated team and creative services, all at a reasonable monthly cost that won’t break the bank.
WEB DESIGN & DEVELOPMENT I HOSTING & SUPPORT I SEO & AI VISIBILITY (GEO) I DIGITAL ADVERTISING I SOCIAL MEDIA STRATEGY I BRANDING I DESIGN
Let’s collaborate!
We meet your needs
Project-based
MAXIMISE THE VALUE OF YOUR BUDGET AND GET THE MOST OUT OF IT
We understand your time is precious, whether you require a website, a new brand identity, a video, or an ad campaign. That’s why we provide a quick and adaptable process that delivers effective and unforgettable outcomes. Here, your cost is based on deliverables, not hourly rates, to ensure you receive what you need within your budget.
Monthly subscription
ALWAYS HAVE A DEDICATED TEAM AT YOUR SERVICE, READY TO ASSIST
If you’re unsure about how to market your business effectively, then our on-demand Monthly Marketing Support Service can provide the help you need. It’s flexible, scalable, and puts you in control of your budget. We’ll guide you towards progress and success every step of the way. Our subscription plan gives you continuous access to a dedicated team and creative services, all at a reasonable monthly cost that won’t break the bank.
