Symbio’s team was visiting 80 years of IKEA design in Milan.
Read the full story of this event.
Assembling the future together and celebrating 80 years of innovation. This is the story that IKEA tells at Fuorisalone 2023. Hosted at Padiglione Visconti on Via Tortona in the heart of Milan’s design district, the brand’s exhibition is a completely re-imagined space designed to spark curiosity and inspire visitors.
The exhibition “Assembling the Future Together” features this innovation, the ability to be a force for positive change and connection to people that has always been characteristic of IKEA. Visitors have all five senses stimulated with an immersive journey of discovery spanning 80 years of innovations and solutions that have shaped the future of living, offering a glimpse of what life at home could look like in the years to come.
Inside the venue, the public is greeted with the iconic products that shaped each decade of the brand’s history, alongside the unveiling of new products that speak to the IKEA vision for the future. There will also be an area dedicated to the latest findings of the Life at Home Report, the annual IKEA research study. Renowned photographer Annie Leibovitz is attending the event for special programming in connection with her role as IKEA Artist in Residence for the Life at Home Report.
