Embracing digital: from survival to thriving in the post-COVID-19 world
While the world works on containing the pandemic, businesses do whatever is needed to ensure business continuity and survival. In the long term, responding…
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The Next 8 Big Digital Marketing Trends In 2023
The digital market is forever changing as more people find themselves on the internet and the demand for technology grows. As consumers, we expect…
Here are 3 big luxury retail trends for 2023, according to experts
Luxury resale will boom in 2023 as more brands take control of their second-hand markets. The 1% will continue to buy luxury goods, but…
The Future of Marketing After Covid-19
The Covid-19 pandemic has changed everything, from the way people seek information, communicate, and even purchase. These changes mean that brands have to rethink…
Microsites are enhancing the customer journey for in-store customer engagement
Microsites are enhancing the customer journey for in-store customer engagement. Retailers and brands are getting into the game, and consumers find themselves in a…
The end of third-party cookies: how it impacts marketing
In few weeks, this is end of third-party cookies. And it will affect advertisers and publishers. While Third-party cookies are getting canceled, most publishers…
Do Your Customers Need A Brand Detox?
Depending whom you ask, we are exposed to 4,000 to 10,000 ad messages everyday. These exact numbers may be apocryphal, but there’s no doubt we’re all…
Why Reebok doesn’t rely on data to understand its consumers
As Reebok, the sports brand believes the best way to understand customers is to employ people just like them. At Reebok, a lot live the…
Adidas creating a ‘kick-ass’ customer experience
Adidas is moving away from trying to “fix everything”, instead working out where it can add the most value to the customer experience both…
McDonald’s New Global Restaurant
McDonald’s debuts a new Chicago restaurant with menu items from McDonald’s around the world. Read more…
